Showing posts with label self-promotion. Show all posts
Showing posts with label self-promotion. Show all posts

Friday, May 10, 2013

How NOT to promote

Every time I go on Twitter (which is every night) I see multiple tweets about promoting, self-publishing, blog tours, etc, etc, etc. I usually click on the links, read the blog and think: "Okay, you said the same thing so-and-so said. This isn't anything ground-breaking." I sometimes think: "Hm, book promo. Hm, cheap book promo *bookmark* I'll check it out later." I can't begin to tell you the amount of sites I have book-marked for cheap promotions or editing.

Do I use them? If I did I wouldn't be working a 9AM-5PM job still. I'd be sitting at home writing all day with a following and loyal readers. I know you're wondering why I don't use these sites if I have so many.

There are lots of reasons but the main reason is: I'm not a promoter. I'm not an editor. I don't have money to afford quality of either.

What this means is that I'm a writer through and through. The best thing for me to do is sit in front of my computer and whack out stories. I've spent countless hours (that I could have been writing) on trying to figure out how to promote but for some reason I just don't get it.

I've read John Locke's book, Russell Blake's book, hard copy books on marketing and probably every blog out there about promoting. I'm not good at it. Unfortunately, I'm one of those writers that would benefit from big box printing houses so they could do their marketing magic and I can sit at home and write.

So, why this blog? Well, because in trying to promote I've learned a lot of things you SHOULD NOT do when attempting to get your name out there. And because I enjoy talking about these things I've complied them into a list:

1) Don't pay someone to make your social media sites. Seriously: don't. I'm with a self-publishing company (that's being sued right now) and when they said they would get me on social media I figured they'd show me what it was about. They didn't. They made up my usernames, emails and passwords, all of which I've changed and half of which I don't even use. Then they told me to have fun. This cost I believe $500. Anyway, if you want to be on Facebook or Twitter as an author, go to both sites, put in your info and go for it. Giving someone money for ten minutes of your time isn't worth it.

2) Don't sign up for EVERY social media site out there. This breaks up your focus and will confuse the heck out of you. All you really need is Twitter, Facebook and maybe Goodreads. There might be a forum or two you can join (I suggest the National Novel Writing Month forums just cuz) but you don't need an account with MySpace, Reddit, Instagram, DiggIt, and every other social media outlit under the sun. Focus on the three above because 1) they're the most popular and 2) Why do you need a second reason?

3) Don't take long breaks from social media. I'm HORRIBLE for this. I can't remember the last time I logged into Facebook and I should really sync my tweets to my Facebook statuses. Seriously, if you take breaks, you lose fans, friends and people who might be that one really good connection.

4) Don't forget to thank people for mentioning you. I kind of suck at this too but I'm getting better. It's just common courtesy to say "Thanks" after someone does something nice.

5) Don't think you're going to be popular overnight. That doesn't happen no matter what anyone tells you. I've been working at this off and on since March 2010 (more off than on but hey) and I haven't made much from it.

6) Don't worry or take it personally if you lose followers. Yeah it bites when people decide not to follow you anymore. It's like knowing the complete stranger at the table beside you isn't interested in what you have to say. See what I did there? I hope so. So what if someone stops listening to you? Big whoop. You're guaranteed to lose a few people because everyone does.

7) Don't spend EVERY update promoting. I absolutely HATE seeing people promoting their blog, their book and everything else in EVERY SINGLE TWEET. It's why I like my "screw promotion I'm just going to say what I want to say" approach. If you want to promote, keep it at a minimum that works for the people following you. Constant promotion is what will get you unfollowed in a hurry. I'm pretty sure I read that somewhere.

8) Don't make every tweet a repeat of the last. There's this account I follow (I don't know why actually) that repeats the same 10-15 tweets every day. Are they interesting? The first time yes. Will they keep being interesting the next ten times I read them? Nope. I'm not sure how this person has the amount of followers they have because their entire stream is the same few tweets.

9) Don't make an online persona for yourself. Be you, be the REAL you and don't worry what others think. I tried to come across as sane but it doesn't work so well. I'm not normal, I'm not a promoter and I'm not going to force myself to be something I'm not to make a few sales. If people don't like me for me, they won't like my books for being my books.

10) Don't worry about bad reviews. I nearly died when I got my first review back from a reputable reviewing company. The first half was great and the last half made me depressed for a week. I still cringe when I see some reviews on Have a Bloody Christmas. It helps to read the reviews and comments from beta readers that loved it though. You have to remember: you're an author. You're putting your work out there and people will criticize it. Not everyone will love it or you. Read it, decide whether it's constructive (most of mine are a matter of opinion I think, it's been a while), and go from there. Ignore the "this sucks" and pay attention to "this could have had more of this." If that last one is repeated constantly, fix it. Look at a bad review as helping not hindering.

11) Don't go with a self-publishing firm. Or any firm that expects YOU to shell out exuberant amounts of money to get your book out there. You don't need it. A good cover can cost $500, a good edit depends on a editor and self-publishing companies will only ask for more money to bring you to an event that in the end won't help you. Trust me, I know from experience. Putting out almost $10,000 on Tale of the Twins has gotten me nothing in return. Yeah, it's because I don't promote but I don't know how and figured out I'm virtually incapable of finding that secret. If you're going to spend money, spend it on someone else promoting your work. Heck, My Sweet Valentine and Have a Bloody Christmas have had more exposure Tale of the Twins and neither of them are through a self-publishing firm. I don't even like the cover of Twins.

12) Don't publish something you hate or aren't comfortable with. If you don't like it, you're not going to promote it, people won't see it, you won't make money off it and you'll hate yourself. Then you'll stop writing because of self-doubt and you'll question why you thought you were an author in the first place. It's a whole big downward spiral that's tough to come out of.

13) Don't worry. That's right, I said it: Hakuna Matata (shush, I'm showing my age ;) ). Don't worry that people aren't responding to you right away. Don't worry that even though you're promoting people aren't listening (for this try something new). Don't worry about bad reviews (go back and read number 10). Don't worry that you're not an over night (or even a four month) success that some of those other people have promised you'll be if you follow their steps. Trust me, they're NOT telling you all their secrets. If they did, I'd be up there with them. Proper promotion is all about timing and word of mouth. It takes time to get people to talk about your work and it takes time for people to begin to like you. The best thing you can do is keep plugging along and write.

I hope this list finds a happy little home in the cyber world. In the end, that's all we have: Hope. So good night, good day (or whatever it is where you are at the time of your reading) and Hakuna Matata.

Wednesday, October 31, 2012

So I'm back....mostly

In case you haven't noticed, I dropped off the face of the Earth for quite some time. My last post here was March 28th which is about the same for Twitter and Facebook. This is really horrible for promoting which is funny because one of my goals for 2012 was to promote more. I suck with goals, really I do.

Anyway, I'm back in a sense. I never really left to be honest. I simply did not have the motivation to promote. There I said it: I did not have the motivation to post.

Why? Well, there's a few reasons and I'm going to be completely honest, bording on blunt if you will:
1) I have no idea how to properly promote and the whole thing scares the crap out of me.
2) I'm honestly afraid of what people will say about my work.
3) I kind of became really obsessed with the 12 novels in 12 months challenge and forgot everything else.
4) I've been exceptionally depressed.

Let me explain those a bit.

1) I don't know how to promote. Sure I've read Locke's book on how to sell a million ebooks in five months. Yeah, I've read other marketing books on how to use social media to your advantage. I've never really understood it. No, that's not right. I tried and failed a few times and can't seem to pick myself back up. I'll eventually keep trying though. Plus I always feel like I'm spamming people when I talk about my stuff and I don't like spamming people.

2) I'm afraid of what people will say. There are people who have read my work and loved it. They are the reason I started this crazy journey. Then there are the people who comment with "I had to force myself to finish it." For me, that's a pretty big blow. I'll admit, I don't have a tough skin, well, not yet anyway. I mean yes, the accompanying stars on that comment was a 2 and the book does have a 3.5 star rating which is good for something that was written in one month and edited too quickly for my liking. On the same book I get the comment of "I respect this book and the way it was written. It caught my attention and had the perfect amounts of realism that made the ending all the more tragic. I loved this book that was filled with the best memories we could possibly have during the holidays.....and the most horrible..." which makes me feel great. But there's still that nagging fear of what if people don't like it. I have to work on it.

3) Ah, ha, yes. I've become obsessed with the 12 novels in 12 months challenge to the point where I've written 6 novels this year. Let me reiterate that: I've written 6 120,000 word (or more) novels this year. Actually, since March. Oddly, none of them were book 3 of Tale of the Twins which I planned to finish this year.

4) I've been depressed. Life has been horrible this year and I can't shake it at all. I'm trying to get out of the funk, really I am. But the only way I can is by writing and staying in my fantasy worlds. This does not help with promoting because it seems like everything I've done in the past two years (going on three in March) has failed and that makes me more upset. I'm kind of half happy and half sad right now reading the reviews on 'Have a Bloody Christmas' on the Nook website.

With all that being said, well, I'm kind of here. I make no promises on how often I will post but I see a scheduler for post settings so that might help. Did I mention I'm forgetful and quite unmotivated when it comes to promoting? Ha.

Anyway, I decided to come back because of the one goal for this year that I refuse to fail: National Novel Writing Month 2012. I will get 200,000 words. I will not let anything stop me.

I will also write about my insane attempts and more of what I've been doing this year in the next month. I'll also put together some blogs (probably tonight then schedule them off) on character design, plot, setting and tone.

I leave you with this quote (varied from person to person over the years): "A good author has written 1,000,000 words." Yeah? I'm 30,000 away from 2,000,000. Am I a 'good author' yet? ;) More on that later. Till then, Happy Halloween, good night and don't let the demons from Hell steal your soul.

Thursday, September 1, 2011

Insanity

So I decided yesterday while I was in a daze from lack of sleep the night before that I would work on the website. That led to thinking up another short story collection which led to actual release dates of three other anthologies. (You can see all that here: Future Works)

Normally this wouldn't be a problem and I'd putter along to get things done at a good enough pace. But in some stroke of utterly insane genius I decided that all three collections would be released before the end of this year.

Am I insane? I do believe so. But I also believe that any author needs a bit of the crazies in order to actually be an author.

I mean, what person in their right mind would want to write all day, every day and edit the rest of the time without the guarantee that they would get paid at the end of the week? Unless of course they're Stephen King, James Patterson, Anne Rice, Dan Brown, John Locke or any other famous author.

I'm not too far gone (yet) though. I didn't quit my day job once my book got published. Good thing too or I'd be living out of a cardboard box by the 12 Mile Creek right now with only a laptop, a shopping cart of clothes and an old coffee mug to collect money.

I may be a bit delusional in thinking that I would make it over-night. And I have to admit, I suck at marketing. I'm also quite lazy and would rather spend my time writing or reading then actually sitting down and *GASP* promoting.

But I'm slowly starting to creep out from the bat-infested cave I've been hiding in (plus the bats were starting to look at me funny) and decided to seriously try this marketing thing. At least on weekends and evenings.

Back to the original topic of this post: I'm releasing three more short story anthologies. Yes. Three. How many months are left in the year? That's right, four. That's an anthology a month folks. Can I do it? I have no idea but I'm certainly going to try.

The first will be called Apocalyptic and be out sometime this month (I'm hoping for the 15th). It will feature stories of the so-called Doomsday - Dec. 21 2012. And for those interested, you'll get to meet my all time favorite creation: Daimin VanHelgrove. I talked about him in the last blog. Also, he's on the website. Twice I think. That's how much I love him. Plus he's been bugging the Hell out of me waiting to be written seriously.

The second anthology will be a Halloween Special entitled 'Tis Hallows Eve. This one will be the most fun as I don't have an idea for the cover yet and the six stories featured aren't even written. At least I know what they are. So I'll have to pull 30-40,000 words out of my arse and edit them in the next month, or less.

The final is set for release in November and will be called Hodge Podge because it will be a mixed theme of ideas ranging from lunatics (like myself) to homeless people to mermaids. I actually have 5 stories written for it and only have to add two more and edit the whole thing.

Am I insane? Oh I think so. Will I actually meet these self-imposed release dates? I certainly hope so. Will I have a social life in the next three months? Probably not. Will I get sleep? Nope. But I think it will be well worth it.

I leave you will some shameless self-promotion:
Small Slice of the Undead: A Zombie Anthology AVAILABLE NOW through Smashwords
Tale of the Twins Book 1: Gathering and Destruction AVAILABLE NOW through Authorhouse.

Buy them for the sake of all characters new, old and waiting to be loved by someone other than their creator. Plus they need to get out of the dark basement I've stashed them in. It's getting a bit crowded down there what with all the new stories I'm writing and old ones begging to be written. Ah, excuse me while I go feed them some utterly horribly fanfiction I've read.